From: Alena Rudnitskaya
Location: Atlanta, GA
Dear friend,
No matter who sits in the White House and what the economy is doing, the beauty industry is recession proof because anywhere you go, there are women, and women will always want to look pretty. They will save money on necessities and spend on beauty procedures, just to look pretty, so you will always have the income. And this will help you to create your own personal economy, giving you the life and career you have always dreamed of!
Now, Is Permanent Makeup Career for you?
To avoid wasting your time, I’ll quickly describe the nature, mindset, and experience of the person this career is for...
IF YOU WANT TO HAVE A SIDE JOB: Right now, you already have a 9‒5 job, and you are pretty good at making money … but you don’t want to settle for “pretty good;” you want to be “GREAT!” You want to have “extra money” and have a “fun job;” you want to be your own boss and be able to make your own schedule. And maybe with time, you will transition to doing this full time. This is absolutely designed and made with you in mind!
AND IF YOU ARE EXPLORING A NEW YOU: If you are going through a transformative stage of your life, looking for a new way of making money, and struggling to find your true career path and type of work that you would ENJOY DOING, this is your chance to change your life forever!
If we haven't met before...my name is Alena Rudnitskaya, and over the past 10 years, I've been doing and teaching my proprietary PMU technique for eyebrows and lips..
...driving HUNDREDS OF THOUSANDS OF DOLLARS...
including developing my own brand of PMU needles...
... and speaking at beauty conferences..
With my experience, I've been fortunate enough to help hundreds of women going from not knowing the first thing about PMU to... eventually becoming successful PMU artists and running their own businesses...
But ... before I started in the business... I didn’t know how to draw. I didn’t know how to run a business or where to get clients...
I went from not knowing anything …
… to easily and confidently transforming peoples’ faces … having them excited about their new look … and referring their friends and family.
I found that when people believe in me and my work, they are happy to pay a lot of money … because they see it on their face … and the results will last for a long time.
Below Are The Real Revenue Snapshots From My Career (before I launched my product line and began teaching)
**Actual examples of what a PMU business can generate with consistent effort and the right strategies.
These results are from my personal experience and are above the US average. Your results may vary based on your effort, skill, experience and your marketing strategy. **
The problem MOST people have when it comes to starting a career in the PMU industry is that they think they must have a talent for drawing in order to be successful and do beautiful work.
But that is simply not true...
To give you some background on how I started
...first, I was trained in microblading... and I was really excited and enjoyed doing the work … but my results were terrible and embarrassing. Even after working for several months with real models and clients, my healed work was disappointing...
I had to do some extensive research and get re-trained by top European artists to learn single point machine application techniques for me to start making progress and have nice results.
It took me years of hard work and hundreds of procedures to develop my proprietary method for Perma Brows application technique. This unique method has very little to do with artistic talent.
My approach is a step-by-step blueprint of how to find unique shapes and colors for every client … the exact measuring rules and science behind the color theory. The implantation approach that leads to predictable healed results. Perma Brows heal so realistic and natural that no one can tell they aren’t the client’s real eyebrows. This is the exact procedure everyone has been searching for. Good news is that my approach is a blueprint that anyone can follow and repeat. Through teaching others, I found dedication and practice are what makes successful artists, not the the drawing talent..
THE PROBLEM is that most people still teach microblading and other outdated techniques. The results look the same on every face — like a copy-and-paste job — with shapes that don’t match the person’s natural features.
And the pigments commonly used? They might look great at first, but over time they fade to gray or red, leaving clients unhappy.
Worse, these methods often cause scarring, especially on delicate or thin skin among many other problems I've seen during the years.
This kind of work won’t bring you repeat clients or referrals — and it definitely won’t help you grow your business. That’s one of the biggest reasons I stopped offering microblading.
Perma Brows is a completely different technique. It’s much more gentle on the skin, doesn’t create scar tissue, and even stimulates natural eyebrow growth. It gave my clients better, longer-lasting results — and helped me build a business I’m proud of for over a decade.
Through the years, the PMU work fades and changes, and those changes are the most important ones to consider...
THIS IS THE KEY...
Most of those who teach PMU and microblading don't post videos of their healed work and how their work looks after years have passed, or they don't post reviews from their real clients speaking about their experience having PMU for several years. So it's hard to tell if they even know what they are doing. The fresh "right after" work will look perfect, but it always changes after it heals, and those healed results are the ones that matter.
...and that's why I put years into research to find the perfect pigments that will fade gracefully over time. I studied the ingredients, colorants, and manufacturing with the aim of finding the perfect combination.
I went through hundreds of trials and errors with the most popular brands on the market … and even started my own line of pigments after working with chemists, the lab—the whole thing...
And that's how I found the solution to lasting results and beautiful colors.
My clients enjoy their eyebrows and lip color for years, telling their stories that I'm proud to share through my social media pages... you can see it for your self...
Perma Brows is a revolutionary color infusion technique designed to create naturally full, beautifully shaped eyebrows that lasts 1-3 years. Unlike traditional permanent makeup or microblading, Perma Brows uses my proprietary nano-needle technique to gently deposit pigment into the skin – with no pain, no scarring, and little to no downtime.
This advanced method combines delicate hair strokes with soft gradients of light and dark tones to mimic real brow hairs, resulting in a look that is incredibly realistic and flattering on both women and men – even those with very little natural brow hair.
Perma Brows follow unique brows shaping strategy that is different from anything else on the market, this method is the only way to find unique shapes for every face.
As time passes, the pigment fades gracefully through natural shades of brown, maintaining a soft and elegant appearance for years to come.
Perma Brows is safe for all skin types – including sun damaged skin – making it ideal choice for anyone seeking low-maintenance, high impact brows.
The average cost of Permabrows including correction is $800 - $1,000.
PermaBrows is designed not just for stunning results, but for long-term client satisfaction — making it the ideal foundation for a strong, referral-driven business.
Unlike typical 2- or 3-day brow courses that leave you overwhelmed and unprepared…
This program is built for real success.
Phase 1: At-Home Training (1 Month)
You’ll start with a full month of structured at-home practice — with my personal guidance and feedback every step of the way. This gives you the foundation, confidence, and skill you need before you ever touch a live model.
Phase 2: Hands-On, In-Person Training
Then, you’ll join me in class for hands-on learning. You’ll work on live models, get one-on-one coaching, and learn to deliver flawless results — even if you’re a total beginner.
You’ll Graduate With:
Permabeu PMU certificate
A pro-level starter kit
And ongoing support + mentorship.
Whether you’re just getting started or ready to level up your skills, this training gives you everything you need to build a thriving, referral-based business with techniques that actually work and heal beautifully.
- Skin anatomy & in-depth color theory for flawless pigment matching
- Industry-standard sanitation protocols & client prep
- Navigating consent forms and legal requirements
- Precision pigment selection for all skin tones
- Exclusive mapping, shaping & symmetry methods
- Advanced pigment implantation techniques for lasting results
- Live model practice with real-time, one-on-one coaching to build skill and confidence before you take paying clients
- PLUS much more..
You will learn everything you need to become high level professional.
With just a few paying clients, you can cover the cost of your training — and start turning a real profit right away. Every day you wait is a day you're leaving money on the table.
Not only is permanent makeup a high-demand service, but it’s also one of the quickest and most accessible beauty careers to get licensed in. That means faster results, lower barriers to entry, and a clear path to financial freedom.
Alena Rudnitskaya performs a variety of PMU procedures such as perma brows, perms lips, powder brows, nano hair-stroke eyebrows, lip colorizing, lip neutralization, and eyeliner on a variety of clients from all over the world.
She specializes in eyebrow PMU procedures and has created her own special technique called Perma Brows. This technique allows for the eyebrows to looks stunning and natural on clients of all ages and skin colors.
Her mission in life is to empower women by enhancing their natural beauty and building their confidence.
Combining the experience in PMU and the creative mind, she has designed some of the most popular and respected brands of needles in the Permanent Makeup Industry: B-Liner.
The B-Liner brand is sold across the US and Australia and is recognized as the best needle by the top artists in the industry.
Alena has been recognized for her achievements in PMU and has been invited as a speaker to several beauty conferences all over the country.
After 10 years of a successful PMU career, Alena has found her passion in training other women and leading them to successful careers in PMU.
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1611 Mount Vernon Rd, Atlanta, GA 30338
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Disclaimer: This training is for educational purposes only. Results are not guaranteed and will vary based on effort, skill, and market conditions.